Gallery Michael Andrew Law
  • Gallery 畫展
    • About Us | 關於我們
    • News | 最新動態
    • Contact us about artwork purchase | 聯繫我們購買藝術品
    • Merchandise | 商品網店
    • Buy Art | 藝術品
  • Exhibitions
  • Services
    • 專為藝術家而設事業指導顧問服務 ​Business coaching services tailored for Emerging Artists & Mid-Career Artists
    • 開辦和經營畫室顧問服務 | Art Studio Advisory Services | How to start an art studio art class business?
    • 與我們洽談投資你的藝術公司或者企業 | Discuss investing in your art company or business with Michael Andrew Law
    • Q版人像​速畫速繪服務 | Live event artist services
    • 似顏繪 | 人像畫收費 | Live Drawing and Portrait Art Commission
    • 訂製Q版人像畫客製化 | Commission Caricature Art
    • Wedding Live Event Painter | 婚禮宴會到場繪畫表演 - 活動即席繪畫表演
    • Freelance Artists Consulting | 插畫師顧問服務
    • 畫作租借 租畫服務 | Artwork and painting rental
  • Artists
    • Submission Open Call For Artist 2021
    • Michael Andrew Law Cheuk Yui >
      • マイケル・アンドリュー・ローの「現代のロイ・リキテンシュタイン」
      • Michael Andrew Law Meets Thomas Houseago: A Conversation Amidst 'Abundance'
      • Ad Art Series by Michael Andrew Law Cheuk Yui Art Text
      • Michael Andrew Law's "From Venus to Botticelli - Modern Day Roy Lichtenstein with Ben Day Dots": A Masterful Blend of Classicism and Pop Art
      • マイケル・アンドリュー・ローによる新たな視覚芸術の融合:「真珠の
      • "PTGF 모던 데이 로이 리히텐슈타인": 마이클 앤드류 로의 현대 문화에 대한 예술
      • "PTGF モダンデイ ロイ・リキテンシュタイン": マイケル・アンドリュー・ロ
    • Slow Punk Art >
      • Slow Punk - Chrissie Chow
    • Drew Struzan
    • Yu Ting Yan
    • Rembrandt LAW Yui-Ning 羅睿寧
    • Kit Law
    • Lara Kavanagh
    • Tatyana Tingyan
    • Faye Bradley
    • Carman Tong
    • Kacey Ko
    • Mary Chan
    • Iva Law
    • Eagle Lo
    • Bobo Po
    • Grace Cheng
    • Lillian Wang
    • Oksana
    • Peggy Wong
    • Simon Bisley
    • Urs Fischer
  • Contact
    • Address | 畫廊地址

"The Ad Art Series": Elevating Commercial Imagery into Fine Art by Michael Andrew Law

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A revolutionary blend of commercial aesthetics, high art, and brand development, Michael Andrew Law's "Ad Art Series" stakes an audacious claim in the contemporary art landscape. Drawing inspiration from Jeff Koons' "Art Ads" series, Law takes the concept a step further, purchasing commercial images from fashion photographers and transforming them into branded fine art, evoking the Duchampian concept of the readymade.

Inspired by the Masters: Koons and Duchamp
Jeff Koons' "Art Ads" series, renowned for its conceptual commentary on the interchangeability of art and advertising, serves as a key influence for Law's "Ad Art series". However, Law diverges from Koons' approach. Instead of using self-portraits and text, Law focuses on commercial fashion photography, taking the concept of the readymade, pioneered by Marcel Duchamp, and applying it to a 21st-century context.

Elevating Commercial Photography to Fine Art
Law purchases commercial images from fashion photographers and modifies them, transforming their original meaning and intent. The images, once designed to sell products, become objects of contemplation, stimulating discussions about the nature of art, fashion, and beauty.

This process echoes Duchamp's readymade concept, where ordinary objects are placed in an art context to challenge conventional notions of what constitutes art. By adopting this concept, Law recontextualizes commercial photography, forcing the viewer to reassess their preconceptions about art and advertising's intersection.

Art as Brand Advertisement
In the "Ad Art series", each work also serves as an advertisement for the Michael Andrew Law brand. The artist's name is prominently displayed, echoing the branding strategies used in fashion and other industries. This blurs the line between commercial and fine art, reflecting the reality of art's role in our consumer-driven society.

Law's approach is a commentary on the commodification of art and the artist's role within the commercial sphere. It prompts viewers to question the way art is marketed and consumed, offering a nuanced critique of the art world's commercial aspects.

Michael Andrew Law's "Ad Art series" is a groundbreaking exploration of the boundaries between commercial imagery and fine art. By modifying commercial images and presenting them as branded fine art, Law challenges traditional art norms, echoing the innovative spirit of Duchamp and Koons. The series is a testament to Law's ability to critique and engage with contemporary culture, offering a visually stunning and thought-provoking commentary on the intersection of art, fashion, and advertising.
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Location

Contact Us

Tel. +852 6444 7550
​Email: [email protected]
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Address: 3D Fu Kar Court, 32 Fortress Hill Road, Hong Kong Island, Hong Kong.
  • Gallery 畫展
    • About Us | 關於我們
    • News | 最新動態
    • Contact us about artwork purchase | 聯繫我們購買藝術品
    • Merchandise | 商品網店
    • Buy Art | 藝術品
  • Exhibitions
  • Services
    • 專為藝術家而設事業指導顧問服務 ​Business coaching services tailored for Emerging Artists & Mid-Career Artists
    • 開辦和經營畫室顧問服務 | Art Studio Advisory Services | How to start an art studio art class business?
    • 與我們洽談投資你的藝術公司或者企業 | Discuss investing in your art company or business with Michael Andrew Law
    • Q版人像​速畫速繪服務 | Live event artist services
    • 似顏繪 | 人像畫收費 | Live Drawing and Portrait Art Commission
    • 訂製Q版人像畫客製化 | Commission Caricature Art
    • Wedding Live Event Painter | 婚禮宴會到場繪畫表演 - 活動即席繪畫表演
    • Freelance Artists Consulting | 插畫師顧問服務
    • 畫作租借 租畫服務 | Artwork and painting rental
  • Artists
    • Submission Open Call For Artist 2021
    • Michael Andrew Law Cheuk Yui >
      • マイケル・アンドリュー・ローの「現代のロイ・リキテンシュタイン」
      • Michael Andrew Law Meets Thomas Houseago: A Conversation Amidst 'Abundance'
      • Ad Art Series by Michael Andrew Law Cheuk Yui Art Text
      • Michael Andrew Law's "From Venus to Botticelli - Modern Day Roy Lichtenstein with Ben Day Dots": A Masterful Blend of Classicism and Pop Art
      • マイケル・アンドリュー・ローによる新たな視覚芸術の融合:「真珠の
      • "PTGF 모던 데이 로이 리히텐슈타인": 마이클 앤드류 로의 현대 문화에 대한 예술
      • "PTGF モダンデイ ロイ・リキテンシュタイン": マイケル・アンドリュー・ロ
    • Slow Punk Art >
      • Slow Punk - Chrissie Chow
    • Drew Struzan
    • Yu Ting Yan
    • Rembrandt LAW Yui-Ning 羅睿寧
    • Kit Law
    • Lara Kavanagh
    • Tatyana Tingyan
    • Faye Bradley
    • Carman Tong
    • Kacey Ko
    • Mary Chan
    • Iva Law
    • Eagle Lo
    • Bobo Po
    • Grace Cheng
    • Lillian Wang
    • Oksana
    • Peggy Wong
    • Simon Bisley
    • Urs Fischer
  • Contact
    • Address | 畫廊地址